Category growth project – this project provided a clear strategy and a new business model to increase the overall sales of an optical products at a major customer. Through the use of strength-based improvement approach, the sales and marketing team created an innovative approach with a clear action plan for its implementation. The project has attracted significant attention at board level, both within the originating company as well within its business customer. It is now well into its implementation phase with further activities and projects underway.
Sales force effectiveness – through a series of six sigma projects, a major medical device manufacturer was able to identify its sales force’s best practices. This led to the development of a standard sales process and a CRM system which was implemented across Europe and in the US.
Plan-of-Action process – This Kaizen delivered a 40% reduction in the effort required to provide 30 European markets with instructions on marketing strategy and the supporting marketing materials.